With listeners in almost 200 countries around the world, Michael Waitze is a master at building communities of engaged audiences through the shows he hosts and the content he produces. In this episode, he explains why it is imperative for every company - no matter what industry you are in - to dominate your narrative and become your own media company. Michael also lends his wisdom on the right approach to growing in the space, which requires patience, consistency, and tenacity in order to suc...