We're emotional beings, but most communication we experience is rational.  Rational communication fails to connect with the emotional side of us, and fails to convince and reassure us.

When a friend, co-worker, or person you love is communicating with you, have both conversations:  The rational one in which you respond to their concerns, and the emotional one in which you acknowledge their fear, loneliness, and uncertainty.

The emotional conversation is the one they need more.