In this conversation with EdUp Provost host Dr. Gregor Thuswaldner, Dr. Tricia Bertram Gallant and Dr. David A. Rettinger explore the importance of academic integrity in the age of AI, emphasizing the need for a cultural shift in educational institutions. They discuss how provosts can support faculty and students in viewing integrity as a learning goal rather than merely a rule to follow. Dr. Bertram Gallant and Dr. Rettinger highlight the challenges faced by faculty in redesigning courses and assessments, the role of AI in shaping academic integrity policies, and innovative assessment methods that promote integrity. The discussion also touches on the need for effective training and support for faculty to integrate integrity into their teaching practices. Dr. Rettinger and Dr. Bertram Gallant discuss the evolving landscape of higher education, emphasizing the need for academic integrity and ethical reasoning in students. They explore the challenges faced by educators in adapting to new educational paradigms and the importance of intentional teaching of ethical decision-making skills. The discussion also touches on generational differences in perceptions of academic integrity and offers actionable steps for institutions to foster a culture of integrity. Takeaways Faculty need time and support to address integrity. Provosts can influence institutional integrity policies. Learning should be the focus of integrity policies. AI tools present both challenges and opportunities. Course design must prioritize student engagement.