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EdUp PCO
EdUp PCO
55 episodes
6 days ago
Higher education is in a state of rapid transformation—needing to respond in creative and innovative ways to the realities of a fast-changing labour market. At the vanguard of this transformation are Professional, Continuing & Online Education (PCO) units. EdUp PCO shines a light on this critical sector. Host Amrit Ahluwalia, Executive Director of Continuing Studies at Western University, will interview leaders across the postsecondary space exploring how PCO Units can play a role in helping their respective colleges and universities stay agile, responsive and proactive.
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How To
Education
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Higher education is in a state of rapid transformation—needing to respond in creative and innovative ways to the realities of a fast-changing labour market. At the vanguard of this transformation are Professional, Continuing & Online Education (PCO) units. EdUp PCO shines a light on this critical sector. Host Amrit Ahluwalia, Executive Director of Continuing Studies at Western University, will interview leaders across the postsecondary space exploring how PCO Units can play a role in helping their respective colleges and universities stay agile, responsive and proactive.
Show more...
How To
Education
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43. Carrie Phillips (UA Little Rock): How Higher Ed Marketers are Adapting to the Transforming Market
EdUp PCO
24 minutes 22 seconds
7 months ago
43. Carrie Phillips (UA Little Rock): How Higher Ed Marketers are Adapting to the Transforming Market

It’s YOUR time to #EdUpPCO

 

In this episode,

 

YOUR guest is Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock.

 

YOUR host is Amrit Ahluwalia⁠⁠, Executive Director of Continuing Studies at Western University in London, Ontario, Canada. This episode was edited and produced by Kyling Reddington.


Some key questions we tackle:

·      How do university marketers balance brand marketing and program promotion efforts?

·       What are some of the industries you’re watching forexamples of experiments to try in the higher ed space?

·      What are the most common misconceptions colleagues across the institution tend to have about institutional marketing?

 

Listen in to #EdUp!

 

Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!


Connect with YOUR EdUp Team - ⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠ & ⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠

Join YOUR EdUp community at ⁠⁠⁠⁠The EdUp Experience⁠⁠⁠⁠!


We make education YOUR business!

EdUp PCO
Higher education is in a state of rapid transformation—needing to respond in creative and innovative ways to the realities of a fast-changing labour market. At the vanguard of this transformation are Professional, Continuing & Online Education (PCO) units. EdUp PCO shines a light on this critical sector. Host Amrit Ahluwalia, Executive Director of Continuing Studies at Western University, will interview leaders across the postsecondary space exploring how PCO Units can play a role in helping their respective colleges and universities stay agile, responsive and proactive.