There isn’t a marketing director in existence who thinks peer-to-peer is a bad idea. However, students speaking with other students is now table stakes.

Today's show is taken from a joint webinar with Rebecca Roberts, founder of Thread & Fable, Kyle Campbell, founder of Education Marketer, and Madalina Marinescu of The Ambassador Platform (TAP). Based on TAP’s data, the three discuss:

• the topics students are most passionate about
• the most effective kinds of peer relationships
• the gap between marketer and student expectations

If you're interested in the pivot from social media to niche communities and the power of belonging, this one is for you.

This episode is sponsored by The Ambassador Platform.