Established in 2007, UnderConsideration is a graphic design firm generating their own projects, initiatives, and content while taking on limited client work.
Since 2002, they have been publishing content online, starting with the design blog Speak Up, that ran through 2009 and was one of the most active, entertaining, and well-regarded blogs, even earning a spot in the Cooper-Hewitt’s National Design Triennial in 2006 — the only blog included in the exhibition.
Their most popular blog, Brand New, was launched in 2006 and has grown to be the leading site for opinions on logo and identity redesigns with a readership of over 1.25 million page views a month and, like its predecessor, it was also the only blog included in Graphic Design: Now in Production, co-organized by the Walker Art Center and Cooper-Hewitt National Design Museum. Active blogs in their network include Art of the Menu, FPO (For Print Only), and Quipsologies.
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