Welcome to another insightful episode of the EdTech Marketing Podcast hosted by Mateo Elvira. If you're an edtech organization navigating the ever-evolving landscape of digital marketing, you're in the right place. In today's episode, Mateo sits down with Lynette White, a district PR communications professional and author of "The Ed Branding Book."

Together, they discuss the transformative changes in educational branding over the past decade and explore how schools and districts can effectively leverage digital platforms like social media to enhance their outreach and engagement. Lynette shares her journey in writing "Ed Branding," offers practical tips for short-staffed communications teams, and highlights the untapped opportunities for educators on platforms like LinkedIn. Whether you're an administrator, teacher, or aspiring edtech marketer, this episode is packed with valuable insights to elevate your brand in the educational sector. Don't miss out!