Join your host, Mateo Elvira, on this illuminating episode of the EdTech Marketing Podcast, where we dive deep into the world of education technology sales with seasoned expert Danielle Alcaraz, Senior Vice President of Sales at Cignition . Danielle brings years of experience and a wealth of knowledge from various high-level roles within the education sector. In this engaging dialogue, she shares her journey from a budding marketer to a pivotal figure in education sales, offering invaluable insights into effective sales strategies, the importance of relationship-building, and the nuances of the edtech sales cycle. Whether you're an edtech startup founder, a marketer, or an industry professional looking to sharpen your approach to this unique market, this episode promises a treasure trove of tips and tactics that you can apply right away. Don't miss this opportunity to learn from one of the best in the business and gain a competitive edge in your edtech endeavors.