In this episode of the EdTech Marketing Podcast, our host, Mateo Elvira, is joined by special guests Jacob Kantor and Brett Roar, founders of Edlit, a consultancy focused on bridging the gap between edtech companies and educational institutions. They delve into the discussion of the broken procurement process in education and how edtech companies can effectively navigate the complexities of engaging with educators and administrators. Jacob and Brett share their insights on developing genuine relationships with decision makers, the challenges of accessing the right people, and the importance of valuing educators' time during pitches and interactions. They also shed light on Edlit's mission to empower districts through learning, innovation, and technology, and highlight the value of thoughtful, conversations rather than mere sales pitches. Tune in to this insightful episode to discover valuable strategies for successful engagement between edtech companies and education leaders.