In this episode, we have a special guest, Jacob Kantor, an industry expert with over 15 years of experience in the education sales space. Join us as we delve into Jacob's remarkable journey from professional sales in EdTech to his current role as a consultant, supporting startups and founders in the industry. Throughout this engaging conversation, Jacob shares his firsthand insights and expertise on selling in the education technology sector. He provides valuable advice on building strong relationships with decision-makers, navigating the unique sales cycles of the EdTech industry, and crafting effective sales processes from the ground up. Whether you're an early-stage startup or an established EdTech organization, Jacob's experience and wisdom will empower you to overcome challenges and drive your sales and marketing efforts to new heights.