In this episode of the EdTech Marketing Podcast, host Mateo Elvira sits down with Lindsay Semevolos, a senior project manager and video content specialist from Partner in Publishing. Lindsay shares her valuable insights on creating impactful video content for EdTech startups. From marketing promotional videos to how-to guides and testimonial videos, Lindsay walks us through the process of coordinating video projects from start to finish.

We discuss the importance of understanding clients' goals and target audience, as well as the iterative nature of video production. Lindsay highlights the role of video in today's marketing landscape, explaining how it catches viewers' attention and conveys information more effectively than written content.

During Our conversation, Lindsay recommends two essential tools for video production: Frame.io, a platform that facilitates editing and collaboration, and rev.com, an AI-powered transcription service that helps identify key moments and quotes in interviews.

If you're an EdTech organization looking to leverage the power of digital marketing, this episode offers valuable insights and practical tips to enhance your video content strategy. Tune in to learn from Lindsay's expertise and discover how video can elevate your EdTech marketing efforts.