In this episode of the EdTech Marketing Podcast, host Mateo Elvira welcomes Gabriela Lozano, an independent EdTech consultant with a passion for top-of-funnel sales and customer retention. Gabby shares her journey into the world of EdTech and discusses the importance of customer success beyond the initial sale. They delve into the challenges faced by early-stage EdTech companies and provide valuable insights on how to bridge the gap and build strong relationships with customers, even with limited resources. The conversation also explores the unique aspects of the EdTech sales cycle and strategies for navigating it effectively. Gabby offers practical advice for startups, including the use of automation, video emails, and curated messaging to drive success. If you're looking to leverage the power of digital marketing in the EdTech industry, this episode is a must-listen. Tune in and gain actionable tips to boost your EdTech organization's growth and customer satisfaction.

Connect with Gaby: https://www.linkedin.com/in/karlalozano/