In this episode of Edinburgh Business Stories, we’re joined by Douglas Lawson, CEO & Co-Founder of MarktoMarket, the platform setting new standards for accuracy in the private capital markets.

Douglas shares how the company was built on forensic data, why AI can never replace human oversight, and how focusing on the often-overlooked smaller end of the market created a powerful niche. He reflects on the challenge of building critical mass before credibility, the importance of transparency in a world of “AI hallucinations”, and the early clients who took a chance on something new.

This is an episode for anyone building in tech, navigating the balance between people and machines, or learning how to turn data into the foundation of a successful business.