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Edify Unfiltered
Edify Magazine
30 episodes
18 hours ago
Get behind the scenes of Edmonton’s award-winning, city magazine: Edify — which celebrates living in the dynamic city of Edmonton. Hosts Omar Mouallem (Editor-In-Chief) and Trudy Callaghan (Publisher) share the curious stories from behind Edify’s glossy pages. Tune in to explore the ideas that shape our city, and find out what happens when you dare to publish a city magazine.
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Personal Journals
Society & Culture
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All content for Edify Unfiltered is the property of Edify Magazine and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Get behind the scenes of Edmonton’s award-winning, city magazine: Edify — which celebrates living in the dynamic city of Edmonton. Hosts Omar Mouallem (Editor-In-Chief) and Trudy Callaghan (Publisher) share the curious stories from behind Edify’s glossy pages. Tune in to explore the ideas that shape our city, and find out what happens when you dare to publish a city magazine.
Show more...
Personal Journals
Society & Culture
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Retail Maverick
Edify Unfiltered
36 minutes
8 months ago
Retail Maverick

Sina Zere didn’t plan to be an entrepreneur. But when she saw a gap in Edmonton’s esthetics market, she opened her own wax bar, Buff Wax Spot. She joins Trudy and guest co-host Heather Thomson, Vice President of Economy and Engagement at Edmonton Chamber of Commerce for a lively conversation ranging from what sets Buff Wax Spot apart from the pack, why Sina will always stick to her inclusive business practices, and why clients don’t want to look at your family photos while they’re getting waxed. 

Find Edify on Facebook, Instagram and X.


--From This Episode-- 

Read about all the Edifier Awards winners in the Jan/Feb issue of Edify Magazine. 

  • (00:15) - - Meet Guest Co-host, Heather Thomson
  • (03:22) - - Introducing Retail Maverick Sina Zere
  • (05:39) - - Building a Client Base
  • (08:22) - - Doing Business Differently
  • (15:24) - - Inclusivity in Business
  • (21:11) - - Creating the Right Client Experience
  • (27:05) - - If I Could Turn Back Time

--Credits—

Hosted by Trudy Callaghan with guest co-host Heather Thomson

Produced by Odvod Media

Audio Engineering by Steve Glen

Original music by Darrin Hagen

Edify Unfiltered
Get behind the scenes of Edmonton’s award-winning, city magazine: Edify — which celebrates living in the dynamic city of Edmonton. Hosts Omar Mouallem (Editor-In-Chief) and Trudy Callaghan (Publisher) share the curious stories from behind Edify’s glossy pages. Tune in to explore the ideas that shape our city, and find out what happens when you dare to publish a city magazine.