Oliver Hayes OBE (Edelman’s Head of Counter-Disinformation for EMEA) discusses how businesses can navigate geopolitical turbulence, disinformation and other challenges with Sir Simon Gass, a former chair of the UK’s Joint Intelligence Committee, adviser on intelligence to successive British Prime Ministers, and now a senior adviser at SC Strategy.

In this special episode, Edelman’s Karin Robinson, Senior Strategy Director, and Chris McCrudden, Strategy Director, explore the key insights from the 2025 Trends Report: Tipping Points. Together, they explore six key cultural forces shaping the year ahead, from the growing desire for anti-hyperstimulation and protection over exploration, to shifting generational dynamics and the evolving role of AI in creativity. As society reaches critical tipping points, they discuss what these changes mean for brands, businesses, and communicators navigating an increasingly volatile and fast-moving world. Download the full Edelman 2025 Trends Report here: Edelman Trends Report 2025 Want to learn more? Contact Chris and the Edelman Strategy team at Chris.McCrudden@edelman.com

This episode of Sideload is a collaboration with AfriChats - Edelman's big conversation with African thought leaders. We're discussing Nigeria, often called Africa's tech capital, and exploring the innovators, tech sectors leaders, and what the rest of the world can gain from paying close attention to this rapidly expanding scene. Our guest is Kwame Senou, Edelman's advisor for West and Central Africa. Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com. 

Our Leaders in Action series talks to leaders from some of the world’s biggest businesses and brands to understand how they drive trust through action, examining how organisations need to be additive to the world around them and help engage on some of society’s biggest issues. In the latest episode of #LeadersInAction, Rachel Healeyharris, Senior Director, Edelman, sits down with Tusar Barik, Senior Director of Marketing for LinkedIn Marketing Solutions, and Edelman's Andrew Mildren, Managing Director of Edelman Business Marketing EMEA to explore insights from the Edelman and LinkedIn 2024 B2B Thought Leadership Impact Report and how it can drive commercial value. 

This time on Sideload, we bring you a conversation about telling stories in a more immersive way, and the technology that makes it happen. Our guest is Alastair Cotterill, Head of Immersive at Atlantic Productions. Alastair is a pioneer in the creation of augmented reality, modern content production and the metaverse. Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com.

This time on Sideload, we bring you a fireside chat with AI thought leader, Brian Evergreen. Brian discusses the relationship between humans and machines, the challenges of delivering AI projects, and the importance of a human-centred approach to AI. He also shares his thoughts on the future of AI, the role of leadership in an AI-driven world, and the concept of future solving.  Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com 

Our Leaders in Action series talks to leaders from some of the world’s biggest businesses and brands to understand how they drive trust through action, examining how organisations need to be additive to the world around them and help engage on some of society’s biggest issues.   In the latest episode of #LeadersInAction, Charlotte Lomas Farley, Associate Director and Communications Coach, Edelman, is joined by Tom Rudkin, Partner at Farrer & Co. Tom advises the firm's clients on all issues relating to their reputation, privacy and confidential information.   Charlotte and Tom discuss his approach to reputation management and how Tom's experience and approach to working with clients and the media has evolved throughout his career. 

On 31 July 2023, the Financial Conduct Authority (FCA) introduced a new Consumer Duty, which applies to all open financial products. Designed to ensure that financial services businesses put their customers first, providing ‘good outcomes’ and ‘fair value’, the regulator expects it to lead to a “major shift in financial services”, boosting competition and considerably strengthening consumer protection. But what do these phrases mean to consumers? What happens when financial services companies’ interpretations of Consumer Duty come into contact with customers? And how should we expect the Regulator and customers to hold providers to account in this new regulatory environment?   To answer these thorny questions and more, Edelman Smithfield’s Aidan Holloway and Latika Shah speak with special guest Chris Woolard, ex-interim CEO of the FCA, now a Partner at EY and Chair of its Global Regulatory Network.

It's the biggest tech show in the world but who was able to cut through the noise with some genuinely innovative ideas and products? And did the numerous mentions of AI excite or turn off attendees at the event? This time on Sideload, we're talking to Edelman's Jessica Ranftl, Gary Grossman and Michael Thomson about what they saw at the show. 

Brands are looking at ways to increase engagement with customers. Increasingly, they're using virtual worlds to do it. This time on Sideload we're joined by Sol Rogers, Global Director of Innovation at Magnopus to discuss spatial computing, Apple Vision Pro and the potential risks of taking people away from reality.  Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com.

As AI becomes more sophisticated, questions about its integration and the broader future of tech have been pulled into question. On this episode of Sideload, we are joined by Edelman’s Global Technology Lead Justin Westcott, discussing the global trends of technology and how they will change and affect the future.   Don’t forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com

The UK is a heavyweight financial hub and tech has helped further raise its profile. But in the aftermath of Brexit, and with turbulence on many fronts, how can the UK position itself for the future?  On this episode of Sideload, our guests are Calypso Harland, the founder of myforte and Fintech Fringe, and Ezechi Britton, the CEO of The Centre for Finance, Innovation & Technology (CFIT). For more information about the Fintech Fringe Forum, visit myforte.global/community and for more information about CFIT, visit cfit.org.uk/ Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com 

Data is everywhere, but how will it be consumed in the future, with biometrics, metaverse and Web3 technologies gathering pace? On this episode of Sideload, Elena Corchero, the Director of Emerging Tech at Dow Jones is in conversation with Sat Dayal, the Managing Director of Edelman London's Technology practice about audience experiences being shifted by advancing tech.     Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com

Our Leaders in Action series talks to leaders from some of the world’s biggest businesses and brands to understand how they drive trust through action, examining how organisations need to be additive to the world around them and help engage on some of society’s biggest issues. In the latest episode of #LeadersInAction, Charlotte Lomas-Farley, Associate Director & Trust Communications Coach at Edelman, is joined by Carolyn Dawson, CEO, Founders Forum Group. Carolyn oversees all of Founders Forum Group’s events and businesses, as well as steering the strategic development of its global network. Previously, Carolyn was President at Informa Tech and she was recently appointed Officer of the Most Excellent Order of the British Empire for her services to London Tech Week, which she has led for the past eight years. Together, Charlotte and Carolyn discuss building and maintaining trust with a broad range of stakeholders; the leadership styles which best engender trust; and the role of tech in bridging trust between businesses and end-users.

With the introduction of Chat GPT, AI has taken the world by storm. On this episode of Sideload, we discuss how AI might interact with creativity – and whether that interaction will be for the better, or worse. Edelman’s Executive Director and Head of Editorial, Tim Weber joins us alongside Edelman’s head of Connected Experiences for EMEA, Myles Cameron. Don’t forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com

Our Leaders in Action series talks to leaders from some of the world’s biggest businesses and brands to understand how they drive trust through action, examining how organisations need to be additive to the world around them and help engage on some of society’s biggest issues. In the latest episode of #LeadersInAction, Rachel Healey-Harris, Senior Director & Head of Trust Communications Coaching at Edelman, is joined by Rupert Gowrley, Group Corporate Affairs Director, Bupa. Rupert has spent eight years working at Bupa across a number of government affairs, strategy, and external communications roles. Together, Rachel and Rupert discuss the ever-changing role of trust, how Bupa strengthens trust amongst their stakeholders, and what they’re doing to support staff, customers, and partners.  

How much do we trust the people making our phones, our computers, our social networks? And is there a wider question of not just the companies themselves but who's running them and where they're based? That's what we're finding out this time on Sideload where we uncover new global data on the topic.  Our guests are:  Sanjay Nair, Edelman’s Global Technology Chair  Margot Edelman, Deputy General Manager, Edelman New York Tonia Ries, Executive Director of Intellectual Property, Edelman Trust Institute Nicole Dorsa, Executive Vice President, Edelman San Francisco   For more information, visit edelman.co.uk/sideload and to get in touch, send an email to sideload@edelman.com   

In this Edelman Editions podcast, Jeremy Lucas, Managing Director, Corporate Reputation at Edelman launches our new Leaders in Action series. This series will feature leaders from some of the world’s biggest businesses and brands to understand how they drive trust through action, examining the ways organisations can be additive to the world around them and the opportunity businesses have to serve society. To kick off the new series, we’re joined by Vincent Belloc, Managing Director and Vice President of PayPal in the UK. Vincent has led the UK PayPal business for over two years now, having a spent almost a decade at the e-commerce and tech giant. Our 2022 Edelman Trust Barometer found that people want more business leadership, not less. 49% of the 1,150 people surveyed across the UK trust business to do what is right, compared to 42% for government, and 35% for media. The results are unequivocal: the British public expect companies to go further and dig deeper. They need to do more than simply transact with the world. They need to go beyond just selling products or services. They need to constantly demonstrate value and benefit they provide to the communities in which they operate. In this episode, Jeremy and Vincent discuss what motivates and inspires him, as Vincent gives insights into his career and what drives him as a leader.

This is a special edition of Sideload from Web Summit, a vast technology conference hosted in Lisbon, Portugal, that was sold out and attended by more than 70,000 delegates, 1000 investors and over 2000 journalists from around the world. We spoke to Improbable’s Herman Narula about how he sees the metaverse developing, chatted to Norton’s Petros Efstathopoulos about what the firm is doing at the conference. We also speak to Web Summit founder Paddy Cosgrave and key tech journalists, Katie Prescott and Cristina Criddle about what they see as the key themes from the conference that they will be writing about in 2023. Plus we ask Edelman’s very own Justin Westcott and Gerry Wisniewski about their key takeaways from the conference.

Please note, this episode discusses genocide and lived experiences under the Saddam Hussein regime that listeners may find distressing.  In the latest episode of Edelman Editions and our Powered by GWEN series, Katy Evans, Group Client Director, Global and EMEA, caught up with Taban Shoresh, a British aid worker, women's rights activist and founder of non-profit organisation: The Lotus Flower. Taban is also a Kurdish genocide survivor from the Saddam Hussein regime. In this episode, Taban discusses her experience of growing up in the 1980’s under Saddam Hussein's regime and how she founded The Lotus Flower, a non-profit organisation that provide women and girls impacted by conflict and displacement with the tools and opportunities they need to rebuild their lives.