In this deep-dive episode, we crack open the vault on one of the most crucial—yet often misunderstood—components of Salesforce Marketing Cloud Personalization: the Sitemap.

Whether you're a seasoned architect or just starting your personalization journey, this episode will demystify the Sitemap like never before. We’ll unpack:
🔹 What the Sitemap actually is and why it’s your blueprint to personalization success
🔹 How to configure Page Types, Content Zones, and Listeners the right way
🔹 The difference between Evergage vs SalesforceInteractions namespaces
🔹 Pro tips, pitfalls to avoid, and real-world examples from enterprise implementations
🔹 How to map behavioral events that fuel Einstein Recipes and journey triggers

Tune in for hands-on insights and tactical guidance that’ll help you build smarter, scalable, and conversion-optimized personalization strategies using the Sitemap as your foundation.

👉 Certified devs, marketing ninjas, and architects — this one’s for you.