E 6.5 - Entrepreneurship Indiana: A State-Wide Storytelling Campaign with Julie Heath, Polina Osherov and Morgan Allen Part 2

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Ecosystems For Change

Anika Horn, Social Venturers

75 episodes

2 months ago

Transforming communities is hard work. That may go without saying, but when your job is about helping your neighborhood, city or region thrive, talking about being underpaid, burnt out and frustrated with the slow pace of change is kind of frowned upon. As ecosystem builders, we amplify the work of local makers, doers and innovators by championing their efforts and rallying support around them. And maybe most importantly, we build a culture of trust and collaboration among all stakeholders, so that the doers and innovators among us have equal access to information, talent and resources when they need them. On Ecosystems for Change we'll explore how ecosystem building can help us unleash the full potential of the makers, doers, innovators and visionaries in our communities. And I’ll be talking with my guests about the tactics and practical skills they use in their everyday work and what they do to prevent burning the candle at both ends.

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E 6.5 - Entrepreneurship Indiana: A State-Wide Storytelling Campaign with Julie Heath, Polina Osherov and Morgan Allen Part 2

Ecosystems For Change

26 minutes

2 years ago

E 6.5 - Entrepreneurship Indiana: A State-Wide Storytelling Campaign with Julie Heath, Polina Osherov and Morgan Allen Part 2

In this episode, I’m continuing my conversation about Yearbook Indiana with Polina Osherov of Pattern, Morgan Allen of the Indiana Economic Development Corporation, and Julie Heath, formerly of IEDC.

We’re jumping right back in from the break, so if you haven’t listened to part one, go do that!

In part two, we’re digging into the nitty-gritty of getting the yearbook into the right hands, how they made the budget work for the project and the state’s strategic goals, and getting community buy-in.

Listen to the full episode to hear:

How thoughtful graphic design choices made it easy for founders to participate in sharing the yearbook on social
How the team distributed over 3000 copies of the yearbook in just four months
Calculating the ROI on getting entrepreneurship stories out into the world
The impact of positive storytelling for ecosystem builders

Learn More About Polina Osherov:

Learn More About Morgan Allen:

Learn More About Julie Heath:

Connect with Julie on LinkedIn

Learn More About Anika Horn:

Website: www.socialventurers.com
Instagram: SocialVenturers
Newsletter: Sign up for Impact Curator

Resources:

S04E07: The Know-How via Know-Who of Social Capital with Julie Heath
Logbook #6: Nida Ansari
Hardtech Indiana
AgBioscience Podcast
Denisha Ferguson, Indiana Fashion Week (PATTERN article)
People I (Mostly) Admire, Steven Levitt (podcast)
Dear Data, Georgia Lupi & Stefanie Posavec
Entrepreneurial Ecosystem Building with Dell Gines (free online course with Project DEEP)
How To Take Over the World by Ben Wilson
Entrepreneurship Indiana
Connect IND
EcoMap Technologies