E 6.4 - Entrepreneurship Indiana: A State-Wide Storytelling Campaign with Julie Heath, Polina Osherov and Morgan Allen Part 1

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Ecosystems For Change

Anika Horn, Social Venturers

75 episodes

2 months ago

Transforming communities is hard work. That may go without saying, but when your job is about helping your neighborhood, city or region thrive, talking about being underpaid, burnt out and frustrated with the slow pace of change is kind of frowned upon. As ecosystem builders, we amplify the work of local makers, doers and innovators by championing their efforts and rallying support around them. And maybe most importantly, we build a culture of trust and collaboration among all stakeholders, so that the doers and innovators among us have equal access to information, talent and resources when they need them. On Ecosystems for Change we'll explore how ecosystem building can help us unleash the full potential of the makers, doers, innovators and visionaries in our communities. And I’ll be talking with my guests about the tactics and practical skills they use in their everyday work and what they do to prevent burning the candle at both ends.

All content for Ecosystems For Change is the property of Anika Horn, Social Venturers and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

E 6.4 - Entrepreneurship Indiana: A State-Wide Storytelling Campaign with Julie Heath, Polina Osherov and Morgan Allen Part 1

Ecosystems For Change

26 minutes

2 years ago

E 6.4 - Entrepreneurship Indiana: A State-Wide Storytelling Campaign with Julie Heath, Polina Osherov and Morgan Allen Part 1

In today’s episode, I get to introduce you to a storytelling powerhouse trio.

At every stage of the process, from vision to execution to the final product, I have rarely seen such a well-produced, coherent, and meaningful storytelling campaign as Yearbook Indiana.

The Indiana Economic Development Corporation–IEDC–collaborated with Indiana-based magazine Pattern, to produce a yearbook highlighting the stories of entrepreneurs throughout the state and to highlight the positive impacts of young companies on the state’s economy.

To steer this ambitious undertaking, IEDC and Pattern brought together the three women you’ll hear from today: Polina Osherov, co-founder and executive director of Pattern, Morgan Allen, entrepreneurial ecosystem manager at IEDC, and Julie Heath, who has since moved on from IEDC.

Because there is just so much to absorb in this rich conversation, we’re splitting it into two parts.

In part one, you’ll hear about how this kind of storytelling became a priority, how the project got underway between IEDC and Pattern, and what makes a physical storytelling product like a yearbook so special and powerful.