In this episode of Ecosystem Aces titled "The Art of Enablement: AWS’s Approach to Partner Growth," we're joined by
Udita Bhattacharya, AWS Global Partner Enablement Lead, who leads AWS's global partner enablement teams. Udita shares insights into AWS's dynamic enablement mechanisms, including personalized events designed to boost partners' business acumen and market performance.
We delve into the importance of creating easily accessible, engaging content that educates and excites AWS partners about marketing to end-users, and how AWS is scaling its enablement efforts to cater to its extensive network of partners through targeted support and segmentation.
Udita highlights the challenges and strategies involved in educating distributors and VARs on new solutions, emphasizing the role of the AWS Marketplace and innovative programs like the Customer Engagement Incentive (CEI) program.
Additionally, we touch on the evolution of partner enablement from marketing towards a more sales-oriented approach, focusing on the value of personalized consultations and the use of AWS Marketplace Academy for developing go-to-market strategies. This episode is a must-listen for AWS partners and businesses aiming to leverage AWS's ecosystem for growth and success.
We also delve into:
- The role of incentives in driving partner success.
- The importance of providing partners with personalized enablement assets and incentives.
- How partners can effectively transact, understand customer engagement incentives, and stay updated in this dynamic marketplace environment.
Here are some additional episodes featuring other ecosystem leaders that might interest you:Links & Resources
