In this episode of Ecosystem Aces,
Shannon Tuttle, head of GTM Growth and Transformation at
Google, shares her journey through the world of partnerships and scaling initiatives. With a career spanning Google, LinkedIn, and Accenture, Shannon discusses the challenges and strategies behind creating impactful, scalable partner activations.
Shannon dives into her role at Google, where she leads North American scaled partnerships, and how she’s enabling partners to understand and align with Google’s value propositions. She shares insights on scaling partner activations, localization, and the importance of automation in managing large-scale programs. Shannon also offers valuable advice to partners on differentiation, the importance of specializations, and how to unlock growth opportunities with Google.
In this Episode:
- Scaling Google Cloud Partnerships: Shannon discusses strategies for scaling partner activations across diverse regions, emphasizing the importance of localized approaches for North American partners.
- Building Automated, Scalable Programs: Learn how Shannon utilizes dashboards, reporting tools, and automation to manage and track large-scale partner programs and connect partners with Google sales teams.
- Partner Differentiation and Growth: Shannon highlights the importance of specialization and proficiency for partners, offering insights on co-selling, funding opportunities, and how partners can gain visibility with Google.
Here are some additional episodes featuring other ecosystem leaders that might interest you:
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