In this episode of Ecosystem Aces titled “Mastering Partner Unit Economics for Strategic Partnerships”, we delve into the critical role of partner unit economics in driving success within the partnership community.
Chris Badger, Senior Director of Strategic Technology Partners at
Anaplan, shares invaluable insights into why understanding partner unit economics is pivotal, shedding light on its impact on relationship building and investor value.
Throughout the discussion, we explore key themes including the necessity for increased visibility on this subject and its profound influence on building relationships and investor confidence. Chris underscores the essentiality of partnerships in not solely driving revenue but in enhancing customer lifetime value, drawing from personal experiences in aligning engineering and product teams with hyper scalars to optimize partnership value.
Join us as we discuss:
- Alignment of Messaging: Partnerships wield significant influence on sales efficiency, and customer acquisition cost to amplify impact and foster deeper partnerships.
- Leveraging Integrations: Integrations with partners not only enhance sales efficiency but also increase customer stickiness, reducing switching costs.
- Tracking ROI: We delve into the complexities of tracking partner unit economics and ROI, offering insights into overcoming challenges and leveraging data-driven solutions like data warehouses or customer experience platforms for streamlined tracking.
Here are some additional episodes featuring other ecosystem leaders that might interest you:Links & Resources
