Why do you crave that first slice of pizza, but feel indifferent about the fourth? What invisible calculus guides your decision to scroll through social media for just... five... more... minutes? Behind every purchase and every choice lies a powerful, yet simple, economic idea: Utility.

In this episode of Economics, we get inside the head of the consumer. Host [Host Name] explores the Theory of Consumer Behaviour to uncover the "why" behind our buying habits. We're moving beyond what you buy and diving into the satisfaction you expect to get from it.

We’ll decode the mental math we all perform, including:

• The Power of Utility: How we subconsciously measure the satisfaction gained from goods, services, and experiences.

• The Law of Diminishing Marginal Utility: Why that first coffee of the day is priceless, but the third one might not be worth the jitters.

• Making the Optimal Choice: How we naturally balance cost and satisfaction to get the most "bang for our buck" with every decision we make.

• The Rational Consumer Myth: We'll touch on the limits of this classic model and why humans don't always act like perfect calculating machines—setting the stage for behavioural economics.

Understanding utility is like acquiring a superpower for seeing the world more clearly. It explains everything from all-you-can-eat buffets to subscription models and your ever-changing wishlist. Once you grasp it, you'll never view your own spending decisions the same way again.

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