In this episode of the eComWhiz Podcast, we chat with Amy Wees, CEO of Amazing at Home, the Listing Optimization Queen herself! Amy shares her insights on listing SEO, copywriting, and how to improve on what you're doing wrong to cash in on higher conversion rates.
Also covered in the interview with Amy Wees:
1:06 - Introduction of Amy
4:18 - What does "listing optimization" mean to you?
6:38 - Why understanding your keywords = money
10:14 - Keyword phrases or keywords?
15:40 - The 3 pillars of a listing optimization & examples you can use
24:10 - A "guaranteed" no-no in your copywriting
29:28 - Answering your customer questions before they ask them
36:05 - The easiest way to drive conversion rates from 5% to 30%
42:14 - Amy's final tips for A+ content
Amy Wees bio:
Amy Wees is the CEO of Amazing at Home Business Consulting. Her coaching focuses on helping brands develop unique products, validate them in the marketplace, source at profitable margins, and launch those products in E-Commerce with amazing brand messaging, copywriting, and search engine optimization. She shares her skills teach classes at business organizations locally in San Antonio Texas, coaching entrepreneurs around the world through virtual coaching sessions at https://Amazingathome.com , she also covers these concepts on her E-Commerce Tips and Tricks podcast called “The Seller Round Table” - (https://sellerroundtable.com/)
Website: https://amazingathome.com/
Facebook: https://www.facebook.com/amazingathome
YouTube: https://www.youtube.com/c/amazingathome
Instagram: https://www.instagram.com/amazingathome/
LinkedIn: https://www.linkedin.com/company/amazingathome/
About FeedbackWhiz: https://bit.ly/3CP52al
FeedbackWhiz specializes in helping Amazon sellers increase profits and enhance brand reputation. Automate communication to your customers using customized BSM emails or Amazon’s Request a Review button. Setup scheduled campaigns based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers to maximize review conversion. Monitor, manage and get alerts on all your reviews and listings changes for your products so you can quickly respond to negative reviews or critical events such as hijackers, buy-box loss, and listing issues. Efficiently measure and track profits for your entire business with all your Amazon selling metrics. Aggregate financial data into customized product groupings of your choice to easily compare between categories, brands, types, and marketplaces. Create notes, custom labels, filter, and download data in FeedbackWhiz to save time and increase productivity.
Available Amazon Marketplaces: Amazon US, Mexico, Canada, Brazil, UK, Germany, Italy, France, Spain, Netherlands, Poland, Sweden, Turkey, UAE, Egypt, Saudi Arabia, India, Australia, Japan, and Singapore.
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