Learn to master WooCommerce (and eCommerce) from the team of experts at GoDaddy Pro and SkyVerge. Each episode, we dive deep on a different facet of eCommerce and give you the strategies, tips, ideas, extensions, and stats you need to grow your WooCommerce site (or your clients’ sites). Plus, GoDaddy’s resident WooCommerce experts share stories, anecdotes, and lessons learned from their eCommerce adventures—and adventures as customers, too. Learn to build a better store for yourself or your clients and have a few laughs along the way!
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Learn to master WooCommerce (and eCommerce) from the team of experts at GoDaddy Pro and SkyVerge. Each episode, we dive deep on a different facet of eCommerce and give you the strategies, tips, ideas, extensions, and stats you need to grow your WooCommerce site (or your clients’ sites). Plus, GoDaddy’s resident WooCommerce experts share stories, anecdotes, and lessons learned from their eCommerce adventures—and adventures as customers, too. Learn to build a better store for yourself or your clients and have a few laughs along the way!
The online shopping journey continues to become more personalized—leading to a better experience for customers and more lucrative results for merchants. In this episode, host Sam Greenspan is joined by two WooCommerce experts: Tamara Zuk, a GoDaddy support engineer, and Benjamin Green, a GoDaddy support specialist, to discuss personalization with WooCommerce.
The panel shares statistics and anecdotes on good versus bad uses of personalization, the tradeoff of giving up personal data for a more customized shopping experience, and what the near future may hold for personalization.
From there, they cover several strategies to help with personalization for a WooCommerce site including: Showcasing cross-sells and recently-viewed products, targeted in-cart cross-selling, automated emails, retargeting ads based on shopper behavior, and on-site recommendations.
Finally, in the Q&A, the panel addresses whether it’s possible to use WooCommerce as a CRM tool and whether it’s worth learning to code to manage a WooCommerce store.
Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting
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Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)
Cart Add-ons* - https://woocommerce.com/products/cart-add-ons/
AutomateWoo* - https://automatewoo.com/
Recommendation Engine - https://woocommerce.com/products/recommendation-engine/
Product Recommendations for WooCommerce - https://woocommerce.com/products/product-recommendations/
The toilet seat tweet - https://twitter.com/GirlFromBlupo/status/982156453396996096
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Submit questions for future episodes
https://forms.office.com/r/SFk0b9Xjg5
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Sources for statistics:
https://www.coredna.com/blogs/the-importance-of-personalization-in-ecommerce
94% of companies say personalization is critical to success, but three-quarters marketers struggle to do it
Adding personalization to eCommerce increases sales by 7.8% initially, longer term 19%
75% of customers like it when brands personalize promotional messages
56% more likely to use online retailer with "good personalized experience"
https://c.smarterhq.com/resources/Privacy-Personalization-Report.pdf
63% will stop purchasing from company after creepy interaction
Creepiest tactics: AI chat popups, push notifications on behavior, ads with products or brands, being targeted too many tim...
eCommerce Unscripted: Mastering WooCommerce
Learn to master WooCommerce (and eCommerce) from the team of experts at GoDaddy Pro and SkyVerge. Each episode, we dive deep on a different facet of eCommerce and give you the strategies, tips, ideas, extensions, and stats you need to grow your WooCommerce site (or your clients’ sites). Plus, GoDaddy’s resident WooCommerce experts share stories, anecdotes, and lessons learned from their eCommerce adventures—and adventures as customers, too. Learn to build a better store for yourself or your clients and have a few laughs along the way!
