Learn to master WooCommerce (and eCommerce) from the team of experts at GoDaddy Pro and SkyVerge. Each episode, we dive deep on a different facet of eCommerce and give you the strategies, tips, ideas, extensions, and stats you need to grow your WooCommerce site (or your clients’ sites). Plus, GoDaddy’s resident WooCommerce experts share stories, anecdotes, and lessons learned from their eCommerce adventures—and adventures as customers, too. Learn to build a better store for yourself or your clients and have a few laughs along the way!
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Learn to master WooCommerce (and eCommerce) from the team of experts at GoDaddy Pro and SkyVerge. Each episode, we dive deep on a different facet of eCommerce and give you the strategies, tips, ideas, extensions, and stats you need to grow your WooCommerce site (or your clients’ sites). Plus, GoDaddy’s resident WooCommerce experts share stories, anecdotes, and lessons learned from their eCommerce adventures—and adventures as customers, too. Learn to build a better store for yourself or your clients and have a few laughs along the way!
Customer nurturing is the essential process of turning leads into customers, customers into repeat customers, and repeat customers into brand advocates. In this episode, host Sam Greenspan is joined by two WooCommerce experts: Léa Oriol, a GoDaddy Product Manager, and Simon Porter, a GoDaddy Support Engineer, to discuss customer nurturing.
The panel shares statistics and anecdotes on first-time buyers, the allure of loyalty rewards, the transition from one-time customer into repeat customer, and what businesses can do to create significant brand loyalty.
From there, they cover several strategies to help with nurturing including lead gen and lead capture, automated email marketing, setting up loyalty points and rewards in WooCommerce, and encouraging brand advocacy.
Finally, in the Q&A, the panel addresses backup frequency for WooCommerce sites and the role of AI for small- and medium-sized eCommerce businesses.
Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting
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Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)
OptinMonster - https://optinmonster.com/
MailOptin - https://mailoptin.io/
AutomateWoo* - https://automatewoo.com/
WooCommerce Points and Rewards* - https://woocommerce.com/products/woocommerce-points-and-rewards/
ReferralCandy - https://www.referralcandy.com/
AutomateWoo Refer-a-Friend add-on - https://woocommerce.com/products/automatewoo-refer-a-friend/
SurveySparrow chatbot - https://surveysparrow.com/products/chatbot-for-website/
Chatfuel - https://chatfuel.com/
Product Recommendations - https://woocommerce.com/products/product-recommendations/
The famous flannel top - https://www.landsend.co.uk/Womens_Brushed_Flannel_Shirt/pp/P_38136.html
The famous popcorn - https://www.bepopcorn.ch/
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Submit questions for future episodes
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Sources for statistics:
https://www.smallbizgenius.net/by-the-numbers/lead-nurturing-statistics/#gref
96% of visitors to a website aren't ready to buy
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eCommerce Unscripted: Mastering WooCommerce
Learn to master WooCommerce (and eCommerce) from the team of experts at GoDaddy Pro and SkyVerge. Each episode, we dive deep on a different facet of eCommerce and give you the strategies, tips, ideas, extensions, and stats you need to grow your WooCommerce site (or your clients’ sites). Plus, GoDaddy’s resident WooCommerce experts share stories, anecdotes, and lessons learned from their eCommerce adventures—and adventures as customers, too. Learn to build a better store for yourself or your clients and have a few laughs along the way!
