Learn to master WooCommerce (and eCommerce) from the team of experts at GoDaddy Pro and SkyVerge. Each episode, we dive deep on a different facet of eCommerce and give you the strategies, tips, ideas, extensions, and stats you need to grow your WooCommerce site (or your clients’ sites). Plus, GoDaddy’s resident WooCommerce experts share stories, anecdotes, and lessons learned from their eCommerce adventures—and adventures as customers, too. Learn to build a better store for yourself or your clients and have a few laughs along the way!
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Learn to master WooCommerce (and eCommerce) from the team of experts at GoDaddy Pro and SkyVerge. Each episode, we dive deep on a different facet of eCommerce and give you the strategies, tips, ideas, extensions, and stats you need to grow your WooCommerce site (or your clients’ sites). Plus, GoDaddy’s resident WooCommerce experts share stories, anecdotes, and lessons learned from their eCommerce adventures—and adventures as customers, too. Learn to build a better store for yourself or your clients and have a few laughs along the way!
Gift cards are really popular items among online shoppers, which is why selling them can be very lucrative for eCommerce stores. On this episode of eCommerce Unscripted, we take a deep dive into offering gift cards at a WooCommerce store. Host Sam Greenspan is joined by two WooCommerce experts: Ian Misner, the head of GoDaddy’s WooCommerce care team, and Erica Ross, a GoDaddy Customer Support Specialist, to discuss gift cards.
The panel shares statistics and anecdotes on why people buy gift cards, how purchasing behavior differs when a customer is using a gift card, buying gift cards for yourself, and the sheer number of unused gift cards.
From there, they cover several strategies, like using the PDF Product Vouchers extension to sell digital and physical gift cards, incorporating the Name Your Price extension, and ideas for gift card promotions.
Finally, in the Q&A, the panel addresses sending cart abandonment emails through wp_mail() and using Facebook Messenger for customer service and promotions.
Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting
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Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)
PDF Product Vouchers* - https://woocommerce.com/products/pdf-product-vouchers/
Name Your Price - https://woocommerce.com/products/name-your-price/
Cart Add-ons* - https://woocommerce.com/products/cart-add-ons/
WooCommerce Checkout Add-ons* - https://woocommerce.com/products/woocommerce-checkout-add-ons/
WooCommerce Memberships* - https://woocommerce.com/products/woocommerce-memberships/
AutomateWoo* - https://automatewoo.com/
Facebook for WooCommerce - https://woocommerce.com/products/facebook/
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Sources for statistics:
https://thergca.org/RGCA/Resources/Tips_for_Safe_Gift_Card_Use/RGCA/Resources/Tips_for_Safe_Gift_Card_Use/Tips_for_Safe_Gift_Card_Use.aspx?hkey=3529daa3-2086-447d-b453-04e1c671e3c8
Gift cards are the most popular gift for 14 years in a row
https://www.prnewswire.com/news-releases/demand-for-digital-...
eCommerce Unscripted: Mastering WooCommerce
Learn to master WooCommerce (and eCommerce) from the team of experts at GoDaddy Pro and SkyVerge. Each episode, we dive deep on a different facet of eCommerce and give you the strategies, tips, ideas, extensions, and stats you need to grow your WooCommerce site (or your clients’ sites). Plus, GoDaddy’s resident WooCommerce experts share stories, anecdotes, and lessons learned from their eCommerce adventures—and adventures as customers, too. Learn to build a better store for yourself or your clients and have a few laughs along the way!
