Learn to master WooCommerce (and eCommerce) from the team of experts at GoDaddy Pro and SkyVerge. Each episode, we dive deep on a different facet of eCommerce and give you the strategies, tips, ideas, extensions, and stats you need to grow your WooCommerce site (or your clients’ sites). Plus, GoDaddy’s resident WooCommerce experts share stories, anecdotes, and lessons learned from their eCommerce adventures—and adventures as customers, too. Learn to build a better store for yourself or your clients and have a few laughs along the way!
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Learn to master WooCommerce (and eCommerce) from the team of experts at GoDaddy Pro and SkyVerge. Each episode, we dive deep on a different facet of eCommerce and give you the strategies, tips, ideas, extensions, and stats you need to grow your WooCommerce site (or your clients’ sites). Plus, GoDaddy’s resident WooCommerce experts share stories, anecdotes, and lessons learned from their eCommerce adventures—and adventures as customers, too. Learn to build a better store for yourself or your clients and have a few laughs along the way!
A solid checkout flow is a crucial step in getting customers to complete purchases—eCommerce businesses can improve conversion rate by more than one-third by optimizing checkout flow. In this episode, host Sam Greenspan is joined by two WooCommerce experts: Simon Porter, a GoDaddy support engineer, and Léa Oriol, a GoDaddy product manager, to discuss checkout flow optimization.
The panel shares statistics and anecdotes on pet peeves with online checkouts, checkout features that improve the odds of a sale, reasons for cart abandonment, and website trust indicators.
From there, they cover several strategies to help with checkout flow: Reducing unexpected costs and checkout roadblocks like account creation, streamlining forms and coupons, offering customers estimated delivery dates, adding payment gateways to a site, and diagnosing checkout flow issues with Google Analytics Pro.
Finally, in the Q&A, the panel addresses how to set up products that customers can purchase one time or via a recurring subscription, and the most important metrics for a WooCommerce store to track.
Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting
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Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)
Jetpack - https://wordpress.org/plugins/jetpack/
Checkout Field Editor* - https://woocommerce.com/products/woocommerce-checkout-field-editor/
WooCommerce Social Login* - https://woocommerce.com/products/woocommerce-social-login/
URL Coupons* - https://woocommerce.com/products/url-coupons/
WooCommerce Shipping Estimate - https://www.skyverge.com/product/woocommerce-shipping-estimates/
WooCommerce Lead Time - https://barn2.co.uk/wordpress-plugins/woocommerce-lead-time/
WooCommerce Google Analytics Pro* - https://woocommerce.com/products/woocommerce-google-analytics-pro/
WooCommerce Subscriptions* - https://woocommerce.com/products/woocommerce-subscriptions/
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Submit questions for future episodes
https://forms.office.com/r/SFk0b9Xjg5
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Sources for statistics:
https://baymard.com/lists/cart-abandonment-rate
Optimizing checkout process can increase conversion rate by 35%
Top reasons customers abandon carts
Roughly 70% of carts are abandoned<...
eCommerce Unscripted: Mastering WooCommerce
Learn to master WooCommerce (and eCommerce) from the team of experts at GoDaddy Pro and SkyVerge. Each episode, we dive deep on a different facet of eCommerce and give you the strategies, tips, ideas, extensions, and stats you need to grow your WooCommerce site (or your clients’ sites). Plus, GoDaddy’s resident WooCommerce experts share stories, anecdotes, and lessons learned from their eCommerce adventures—and adventures as customers, too. Learn to build a better store for yourself or your clients and have a few laughs along the way!
