Welcome to the Ecommerce Society Podcast! In this episode, I chat with Deonnah Carolus, founder of Ecommerce Savvy. Deonnah shares her journey from running a marketing agency to pivoting to e-commerce, focusing on helping smaller businesses succeed online. We dive into the challenges of expensive mastermind programs and varying levels of participant commitment. We also discuss the importance of differentiation in saturated markets and share our experiences with starting product-based businesses. Deonnah reveals her idea for a doggy bandana business, and I share my experience with manufacturing dog bandanas. We explore potential collaboration and offer support to each other in our ventures. Deonnah also highlights the fun and rewarding aspects of marketing to pet parents and shares her experience in the pet industry. We discuss how to choose a business idea and the importance of researching different industries and SO MUCH MORE! Work With Me: Grab my new book, Customer Obsession  www.kerriefitzgerald.com/services  Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall    Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services  Subscribe to my newsletter- Just Add Hotsauce: each week i choose a new brand, dissect their marketing or strategy and share with you how they do it , so you can do it too.  https://kerriefitzgerald.myflodesk.com/hotsauce   Follow Deonnah Ecommerce-Savvy.com https://www.instagram.com/ecommercesavvy/  hello@ecom-savvy.com