JOIN THE CULTISH PRODUCT!  www.kerriefitzgerald.com/cultish Join by May 23rd.    Get ready for a lively chat on The Ecommerce Society Podcast! Today, we’re diving into why it’s a game-changer to build a brand, not just a business, especially if you're in the product biz. We’ll tackle the challenge of popping out in a packed market and lay out some clever strategies to help you do just that. Expect lots of insights on boosting your customer experience, adding a personal touch by sharing the founder’s story, and discovering that magic ingredient—the unique selling proposition of your product. Plus, we've got some nifty examples to help you sprinkle these key ingredients into your own brand recipe!   Takeaways Branding is your secret weapon in the bustling marketplace. Stellar customer experiences are your ticket to a loyal fanbase. Sharing the founder’s story adds that personal sparkle, building trust and connections. Spotting and flaunting your product’s unique charm separates you from the crowd. Chapters 00:00 - The Big Shift: Business to Brand 00:59 - How to Shine in a Sea of Sameness 06:07 - The Power of a Personal Story in Branding 13:48 - Discovering Your Product’s Secret Sauce