In this episode, I share my struggles and internal battles as I start my second product-based business. I discuss the pressure to make everything perfect, the challenge of overthinking every decision, the fear of failure, and the difficulty of managing multiple businesses simultaneously. I emphasize the importance of taking action and making smart business decisions based on data and customer preferences. Takeaways Starting a second product-based business is not necessarily easier than the first, and it comes with its own set of challenges. Perfectionism can hold you back from taking action and launching your business. It's important to find a balance between striving for quality and progress. Overthinking every decision can hinder your progress and waste valuable time. Focus on making smart business decisions based on data and customer preferences. Managing multiple businesses simultaneously can be overwhelming and lead to burnout. Prioritize and allocate your time and resources effectively. It's normal to have fears and doubts when starting a new business, but it's important to push through and take action. Starting a business is challenging and can lead to self-doubt and overthinking decisions. It's important to make data-driven decisions based on what customers actually buy, rather than what they say they like. Finding a balance between being scrappy and wanting things to be perfect can be difficult. Transparency in the entrepreneurial space can help others feel less alone in their struggles. LInks Mentioned: Amusejoy Poo Bags- follow on Instagram & Tiktok www.instagram.com/amusejoypoobags https://www.tiktok.com/@amusejoypoobags   Work With Me: Grab my new book, Customer Obsession  1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP    2.  Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More   Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up     Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society  on Instagram www.kerriefitzgerald.com