Omar Sinbawy, The Present Pixel - Brand Strategy vs Performance Marketing

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eCommerce Scaling Strategies by SalesGenomics

Matt Panek

18 episodes

1 day ago

Lessons from scaling multiple eCommerce businesses to 7 and 8 figures. Products, Operations, Fulfilment, Marketing, Exit Strategies and more.

Marketing

Business

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All content for eCommerce Scaling Strategies by SalesGenomics is the property of Matt Panek and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Lessons from scaling multiple eCommerce businesses to 7 and 8 figures. Products, Operations, Fulfilment, Marketing, Exit Strategies and more.

Marketing

Business

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Omar Sinbawy, The Present Pixel - Brand Strategy vs Performance Marketing

eCommerce Scaling Strategies by SalesGenomics

42 minutes 25 seconds

5 years ago

Omar Sinbawy, The Present Pixel - Brand Strategy vs Performance Marketing

Omar Sinbawy - brand strategist and the founder of The Present Pixel - a company helping small and medium brands position themselves.Branding - some eCommerce owners neglect it and focus on pure direct-response marketing. Others spend way too much time perfecting their brand voice, which makes then less and less agile.In today’s podcast Omar reveals:

What is branding? Why is it important for an eCommerce business?
How does branding influence business’ bottom line?
How does a business know they’ve got a problem with their branding? What are the symptoms?
How to solve all branding problems?
What is a good balance between branding and marketing?

To get in touch with Omar, visit The Present Pixel website -> https://www.thepresentpixel.com/

P.S. For more actionable tips for eCommerce growth join our Facebook Group: eCommerce Scaling Strategies by SalesGenomics