Ecommerce on Tap is a world where Supply Chain meets storytelling. Join Nathan Resnick and Aaron Alpeter each week as they offer insights into the backend of successful businesses. Brought to you by Sourcify and Izba Consulting!
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Ecommerce on Tap is a world where Supply Chain meets storytelling. Join Nathan Resnick and Aaron Alpeter each week as they offer insights into the backend of successful businesses. Brought to you by Sourcify and Izba Consulting!
Pura Vida’s Big Bet: Scaling Artisan-Made Bracelets to Retail Success
Ecommerce On Tap
52 minutes
8 months ago
Pura Vida’s Big Bet: Scaling Artisan-Made Bracelets to Retail Success
From a surf trip in Costa Rica to a multimillion-dollar acquisition—Pura Vida Bracelets built an empire by blending handmade craftsmanship with savvy digital marketing. 🌊📿In this episode of eCommerce on Tap, we break down:✅ Pura Vida’s origin story and early growth strategy✅ How Facebook and influencer marketing (including Lauren Conrad) fueled its rise✅ The power of ambassador networks in scaling an eCommerce brand✅ Transitioning from bracelets to a full jewelry and apparel line✅ The challenges of adapting to new platforms like TikTok✅ The $75M acquisition by Vera Bradley and what’s next for Pura Vida
Ecommerce On Tap
Ecommerce on Tap is a world where Supply Chain meets storytelling. Join Nathan Resnick and Aaron Alpeter each week as they offer insights into the backend of successful businesses. Brought to you by Sourcify and Izba Consulting!
