Ecommerce on Tap is a world where Supply Chain meets storytelling. Join Nathan Resnick and Aaron Alpeter each week as they offer insights into the backend of successful businesses. Brought to you by Sourcify and Izba Consulting!
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Ecommerce on Tap is a world where Supply Chain meets storytelling. Join Nathan Resnick and Aaron Alpeter each week as they offer insights into the backend of successful businesses. Brought to you by Sourcify and Izba Consulting!
From Earscaping to Earrings: The Untold Story Behind Studs' Success
Ecommerce On Tap
43 minutes
7 months ago
From Earscaping to Earrings: The Untold Story Behind Studs' Success
Studs is redefining the ear piercing and jewelry space for Gen Z—but their journey hasn’t been easy. In this episode of eCommerce on Tap, we dive into:💡 The inspiration behind Studs and how founders Anna Harmon & Lisa Bubbers built the brand🚀 How early funding & a premium domain name fueled their launch😷 Pivoting during COVID—from boutique closures to an e-commerce boom📱 Using TikTok, "Studs on Wheels," and unique collabs to drive engagement📦 Supply chain challenges & how they manage inventory for a dual-channel business💰 Potential exit strategies—who might acquire Studs?
Ecommerce On Tap
Ecommerce on Tap is a world where Supply Chain meets storytelling. Join Nathan Resnick and Aaron Alpeter each week as they offer insights into the backend of successful businesses. Brought to you by Sourcify and Izba Consulting!
