Ep. 052 - What You Need to Know About Google Shopping Conversion

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eCommerce Matters

BlackCurve

57 episodes

22 hours ago

eCommerce Matters is the world's leading ecommerce pricing podcast, brought to you by BlackCurve. Each episode explores how retailers and digital marketers within e-commerce, can better understand competitor pricing, and use pricing insights to improve their Google Shopping performance.

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Ep. 052 - What You Need to Know About Google Shopping Conversion

eCommerce Matters

45 minutes 9 seconds

2 years ago

Ep. 052 - What You Need to Know About Google Shopping Conversion

In this episode we cover the typical Google Shopping journey, both from the perspective of the eCommerce Merchant setting up the feed, as well as the end consumer.

We then explore two Google Shopping optimisation techniques that are often missed:

1. How to improve Google Shopping Visibility

2. How to improve Google Shopping Conversion with competitive pricing.

Both of these optimisation techniques covered, will improve your Google Shopping impression share and click-throughs.

We then introduce BlackCurve’s new free product to support you on your Google Shopping optimisation journey.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve, and Rob Horton, Chief Product Officer of BlackCurve.

BlackCurve is your eCommerce pricing HQ

We help e-commerce businesses understand their competitors and use price to improve sales performance.