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eCommerce Matters
BlackCurve
57 episodes
22 hours ago
eCommerce Matters is the world's leading ecommerce pricing podcast, brought to you by BlackCurve. Each episode explores how retailers and digital marketers within e-commerce, can better understand competitor pricing, and use pricing insights to improve their Google Shopping performance.
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Business
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All content for eCommerce Matters is the property of BlackCurve and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
eCommerce Matters is the world's leading ecommerce pricing podcast, brought to you by BlackCurve. Each episode explores how retailers and digital marketers within e-commerce, can better understand competitor pricing, and use pricing insights to improve their Google Shopping performance.
Show more...
Business
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Ep. 051 - Product Matching: Explained
eCommerce Matters
44 minutes 5 seconds
2 years ago
Ep. 051 - Product Matching: Explained

At BlackCurve, we often get asked: "how do you automatically find matches so quickly?". Well, we’re going to tell you how!

We won’t give the crown jewels away, but a bit of a tease. Demystify the process. We will cover:

  • What is product matching?
  • Why getting it right is so important.
  • Different product matching methods.
  • The future of product matching.


Hosted by Philip Huthwaite, CEO & Founder of BlackCurve, and Rob Horton, Chief Product Officer of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve sales performance.

eCommerce Matters
eCommerce Matters is the world's leading ecommerce pricing podcast, brought to you by BlackCurve. Each episode explores how retailers and digital marketers within e-commerce, can better understand competitor pricing, and use pricing insights to improve their Google Shopping performance.