Ep. 049 - Psychological Pricing Advantages & Disadvantages

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eCommerce Matters

BlackCurve

57 episodes

1 week ago

eCommerce Matters is the world's leading ecommerce pricing podcast, brought to you by BlackCurve. Each episode explores how retailers and digital marketers within e-commerce, can better understand competitor pricing, and use pricing insights to improve their Google Shopping performance.

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Ep. 049 - Psychological Pricing Advantages & Disadvantages

eCommerce Matters

47 minutes 20 seconds

2 years ago

Ep. 049 - Psychological Pricing Advantages & Disadvantages

In this episode, we'll discover the pros & cons of psychological pricing, and explore how this strategic pricing approach can influence consumer behaviour & improve business strategy.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.