Ep. 048 - Everything you ever wanted to know about RRP

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eCommerce Matters

BlackCurve

57 episodes

1 day ago

eCommerce Matters is the world's leading ecommerce pricing podcast, brought to you by BlackCurve. Each episode explores how retailers and digital marketers within e-commerce, can better understand competitor pricing, and use pricing insights to improve their Google Shopping performance.

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Ep. 048 - Everything you ever wanted to know about RRP

eCommerce Matters

45 minutes 13 seconds

2 years ago

Ep. 048 - Everything you ever wanted to know about RRP

Discover the meaning and significance of RRP price (Recommended Retail Price) and gain insights into its role in pricing strategies.

We'll cover:

What is a Recommended Retail Price (RRP)?

What is the difference between RRP and MRP?

Why is the RRP important to know?

How is the RRP price used?

The rules for RRP pricing

Will there be a time to go below the RRP?

Will there be a time to go above the RRP?

Should you use it in your pricing strategy?

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.