Ep. 047 - Factors That Can Affect PED

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eCommerce Matters

BlackCurve

57 episodes

1 day ago

eCommerce Matters is the world's leading ecommerce pricing podcast, brought to you by BlackCurve. Each episode explores how retailers and digital marketers within e-commerce, can better understand competitor pricing, and use pricing insights to improve their Google Shopping performance.

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Ep. 047 - Factors That Can Affect PED

eCommerce Matters

43 minutes 35 seconds

2 years ago

Ep. 047 - Factors That Can Affect PED

In this episode, we're exploring PED (Price Elasticity of Demand). We'll discuss what is PED. We'll talk about why businesses use PED. We'll also cover the basics of what data you need, and what factors can affect PED.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.