About This Episode Is your B2B eCommerce platform flexible enough to grow as your business does? In this episode of eCommerce Masters Ethan Giffin sits down with Vance Ryan, Senior Solutions Architect at Shopware, to discuss why flexibility is a base-level requirement for B2B eCommerce operations.  Many manufacturers and distributors struggle with systems that can’t meet the expectations of today’s B2B buyers. Vance shares how Shopware’s API-first approach enables businesses to customize their online stores, automate workflows, and create better buying experiences. What’s one thing that makes Shopware stand out for B2B? Digital Sales Rooms, which allow sales representatives to guide customers through personalized product selections, improving engagement and conversion rates. Vance also breaks down the importance of a solid ERP integration, explaining how merchants using shopware can streamline operations without being locked into a one-size-fits-all solution. Want to future-proof your B2B eCommerce strategy? Listen to this episode and discover how flexibility, automation, and deep integrations drive growth. Chapters: 0:00 - Introduction & Guest Background 1:51 - Vance’s Journey into eCommerce & ERP Experience 7:03 - Why B2B eCommerce Needs Flexibility 9:21 - Shopware’s API-First Approach & B2B Solutions 19:40 - ERP Integration & Managing Complex Pricing 26:15 - Automation & Workflow Tools for eCommerce 31:32 - Digital Sales Rooms: Transforming B2B Sales 40:16 - Custom Quoting & Sales Rep Enablement 42:48 - Shopware’s B2B Roadmap for 2025 44:10 - Final Thoughts & Advice for B2B Growth Resources: Shopware - https://www.shopware.com Groove Commerce - https://www.groovecommerce.com YouTube (Groove Commerce Channel) - https://www.youtube.com/c/GrooveCommerce Digital River - https://www.digitalriver.com Adobe - https://www.adobe.com Autodesk - https://www.autodesk.com VMware - https://www.vmware.com NetSuite - https://www.netsuite.com HubSpot - https://www.hubspot.com Zapier - https://www.zapier.com Salesforce - https://www.salesforce.com BigCommerce - https://www.bigcommerce.com Magento - https://business.adobe.com/products/magento/magento-commerce.html AWS (Amazon Web Services) - https://aws.amazon.com Google Cloud Platform (GCP) - https://cloud.google.com Microsoft Azure - https://azure.microsoft.com Epicor ERP - https://www.epicor.com Shopify - https://www.shopify.com Uline - https://www.uline.com Vertex (Tax Compliance Software) - https://www.vertexinc.com About our Guest, Vance Ryan Vance Ryan is a Senior Solutions Architect at Shopware with over a decade of experience in B2B eCommerce, ERP integrations, and API-first solutions. With a background in NetSuite and major enterprises like Adobe, he specializes in helping brands streamline operations and scale online. A people-first leader, Vance is passionate about innovation, problem-solving, and empowering teams. Connect with Vance on LinkedIn About Our Host, Ethan Giffin Ethan Giffin is the Founder and CEO of Baltimore-based Groove Commerce, a premier eCommerce agency that helps mid-market brands design, build and grow their eCommerce sites. Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them. For years, Ethan has lived and breathed conversion rates, search engine visibility, and web analytics. When Ethan isn’t obsessing over SEO, conversion rates and eCommerce architecture at Groove Commerce, he can be found speaking as an industry authority, both nationally and internationally. In his free time, he enjoys cooking, traveling, DJing, and the pursuit of rare pocket squares. Connect With Ethan on LinkedIn Connect With Us: Website: www.groovecommerce.com/ LinkedIn: https://www.linkedin.com/company/groove-commerce/ Facebook: https://www.facebook.com/iGotGroove X: https://x.com/groovecommerce Instagram: https://www.instagram.com/groovecommerce/