Billy Thompson & Randy Choi share Shark Tank insights, eCommerce growth strategies, and how Thompson Tee turned sweat-proof innovation into success. About This Episode Do embarrassing sweat stains ruin your day or limit your confidence at work and social events?  In this episode of eCommerce Masters, Billy and Randy from Thompson Tee share their journey creating an innovative undershirt that prevents underarm sweat. They reveal how they identified a widespread, often hidden issue, and used their own experiences to develop a patented technology that keeps customers dry and confident. Billy and Randy offer practical insights into how they successfully scaled Thompson Tee, from appearing on Shark Tank—and how they leveraged that opportunity without giving away equity—to overcoming today's major eCommerce hurdles like rising ad costs and inflation. You'll learn why managing cash flow and tightly monitoring analytics are critical to surviving challenging times, along with the importance of product innovation to stay competitive.   Ready to discover how solving a personal pain point can lead to eCommerce success? Listen now and learn actionable strategies from Billy and Randy to grow your brand in today's competitive online market. Chapters 00:00 - Introduction to Thompson Tee03:40 - From Idea to Product: Solving Sweaty Situations10:16 - Navigating Business Challenges & Shark Tank15:32 - Behind the Scenes of Shark Tank22:08 - Business Growth After Shark Tank24:09 - Biggest Challenges Facing eCommerce Brands Today31:28 - New Products & Innovation36:07 - Practical Advice for Growing Brands38:57 - Reality Check on Entrepreneurship and Influencers40:31 - Wrap-Up & Final Thoughts Resources Groove Commerce - https://www.groovecommerce.com Thompson Tee - https://thompsontee.com Shark Tank - https://abc.com/shows/shark-tank Shopify - https://www.shopify.com Amazon - https://www.amazon.com ChatGPT - https://chat.openai.com QVC - https://www.qvc.com William Morris Agency (WME) - https://www.wmeagency.com Target - https://www.target.com YouTube - https://www.youtube.com About our Guest, Billy Thompson Billy Thompson is the co-founder and co-inventor of Thompson Tee, a patented undershirt that blocks underarm sweat. Billy primarily leads the sales, marketing, customer service, and product development. Prior to Thompson Tee, Billy was a top-producing awarded sales professional in diversified environments, most recently private jets. Billy graduated with a BSBA in Marketing. Connect With Billy on LinkedIn About our Guest, Randy Choi Randy Choi is the co-founder and co-inventor of Thompson Tee, a patented undershirt that blocks underarm sweat. Randy primarily leads the operations, global supply chain, and finance. Randy has over 30 years of successful entrepreneurial experience in diversified backgrounds including the dot-com era and the apparel industry with large projects for brands such as Lucky Brand Jeans, No Fear, and Guess Jeans. Randy graduated with a BSBA in International Business and Marketing. Connect With Randy on LinkedIn About Our Host, Ethan Giffin Ethan Giffin is the Founder and CEO of Baltimore-based Groove Commerce, a premier eCommerce agency that helps mid-market brands design, build and grow their eCommerce sites. Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them. For years, Ethan has lived and breathed conversion rates, search engine visibility, and web analytics. When Ethan isn’t obsessing over SEO, conversion rates and eCommerce architecture at Groove Commerce, he can be found speaking as an industry authority, both nationally and internationally. In his free time, he enjoys cooking, traveling, DJing, and the pursuit of rare pocket squares. Connect With Ethan on LinkedIn Connect With Us: Website: www.groovecommerce.com/LinkedIn: https://www.linkedin.com/company/groove-commerce/Facebook: https://www.facebook.com/iGotGrooveX: https://x.com/groovecommerce