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eCommerce Impact Podcast
Jessie Healy
63 episodes
3 months ago
I sat down with Collin Slattery, founder of Taikun Digital. He has helped scale brands from scrappy startups to multi-million revenue machines using Google Ads. We had real talk about Google Ads and how to ensure your spend actually drives incremental revenue not vanity metrics. We dig into what actually moves the needle in Google Ads today, including: Why Google brand is NOT bringing incremental revenue - 90% of the timeHow incrementality testing can reveal what’s really driving salesWhat mo...
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Marketing
Education,
Business,
Entrepreneurship,
How To
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I sat down with Collin Slattery, founder of Taikun Digital. He has helped scale brands from scrappy startups to multi-million revenue machines using Google Ads. We had real talk about Google Ads and how to ensure your spend actually drives incremental revenue not vanity metrics. We dig into what actually moves the needle in Google Ads today, including: Why Google brand is NOT bringing incremental revenue - 90% of the timeHow incrementality testing can reveal what’s really driving salesWhat mo...
Show more...
Marketing
Education,
Business,
Entrepreneurship,
How To
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SEO Quick-Wins for Shopify Sites To Get Free Traffic
eCommerce Impact Podcast
29 minutes
1 year ago
SEO Quick-Wins for Shopify Sites To Get Free Traffic
Benjamin Gold is a serial eComm entrepreneur, investor and agency-owner and he is here to tell us why SEO could be the secret to unlocking growth in your eComm at a fraction of the cost of paid adsHe drops some huge nuggets on the call that you can implement right away on your Shopify Store.- Why SEO is one of the biggest leverage points to bring down cost per acquisition of eCom/Shopify businesses- Shopify SEO Quick-Wins anyone can apply today to increase their organic traffic and revenue- H...
eCommerce Impact Podcast
I sat down with Collin Slattery, founder of Taikun Digital. He has helped scale brands from scrappy startups to multi-million revenue machines using Google Ads. We had real talk about Google Ads and how to ensure your spend actually drives incremental revenue not vanity metrics. We dig into what actually moves the needle in Google Ads today, including: Why Google brand is NOT bringing incremental revenue - 90% of the timeHow incrementality testing can reveal what’s really driving salesWhat mo...