I sat down with Collin Slattery, founder of Taikun Digital. He has helped scale brands from scrappy startups to multi-million revenue machines using Google Ads. We had real talk about Google Ads and how to ensure your spend actually drives incremental revenue not vanity metrics. We dig into what actually moves the needle in Google Ads today, including: Why Google brand is NOT bringing incremental revenue - 90% of the timeHow incrementality testing can reveal what’s really driving salesWhat mo...
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I sat down with Collin Slattery, founder of Taikun Digital. He has helped scale brands from scrappy startups to multi-million revenue machines using Google Ads. We had real talk about Google Ads and how to ensure your spend actually drives incremental revenue not vanity metrics. We dig into what actually moves the needle in Google Ads today, including: Why Google brand is NOT bringing incremental revenue - 90% of the timeHow incrementality testing can reveal what’s really driving salesWhat mo...
How Dr. Bugs 10x’d Their Business with Flavour Drops, Meta Ads & Killer Retention
eCommerce Impact Podcast
35 minutes
7 months ago
How Dr. Bugs 10x’d Their Business with Flavour Drops, Meta Ads & Killer Retention
Jessie chats with Ruben Posthuma, Head of Sales & Marketing at Dr. Bugs Popcorn, a New Zealand-based brand shaking up the snack aisle with indulgent popcorn made for adults. Ruben shares how the business went from a lifestyle venture to a DTC powerhouse—scaling 10x in revenue—thanks to inventive flavors, smart ad strategies, and clever product development. We dive into the brand’s monthly flavour drop strategy, UGC playbook, balancing DTC vs. retail, optimizing subscription boxes, and h...
eCommerce Impact Podcast
I sat down with Collin Slattery, founder of Taikun Digital. He has helped scale brands from scrappy startups to multi-million revenue machines using Google Ads. We had real talk about Google Ads and how to ensure your spend actually drives incremental revenue not vanity metrics. We dig into what actually moves the needle in Google Ads today, including: Why Google brand is NOT bringing incremental revenue - 90% of the timeHow incrementality testing can reveal what’s really driving salesWhat mo...
