I sat down with Collin Slattery, founder of Taikun Digital. He has helped scale brands from scrappy startups to multi-million revenue machines using Google Ads. We had real talk about Google Ads and how to ensure your spend actually drives incremental revenue not vanity metrics. We dig into what actually moves the needle in Google Ads today, including: Why Google brand is NOT bringing incremental revenue - 90% of the timeHow incrementality testing can reveal what’s really driving salesWhat mo...
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I sat down with Collin Slattery, founder of Taikun Digital. He has helped scale brands from scrappy startups to multi-million revenue machines using Google Ads. We had real talk about Google Ads and how to ensure your spend actually drives incremental revenue not vanity metrics. We dig into what actually moves the needle in Google Ads today, including: Why Google brand is NOT bringing incremental revenue - 90% of the timeHow incrementality testing can reveal what’s really driving salesWhat mo...
Email Flow Strategy to Double Your Revenue with Mo Magdy!
eCommerce Impact Podcast
28 minutes
1 year ago
Email Flow Strategy to Double Your Revenue with Mo Magdy!
Webtopia’s Email marketing lead Mo Magdy talks us through the ideal flow strategy that doubled a client’s revenue.This is a special episode where we discuss how a brand’s monthly email flow revenue percentage went from 10% to 17.6% using email flowsWhat is an email flow How to segment your email list betterHow to send fewer campaigns and still hit the growth goals The five main email flows that an e-commerce company should haveDetailed 5 email welcome and post-purchase flow structur...
eCommerce Impact Podcast
I sat down with Collin Slattery, founder of Taikun Digital. He has helped scale brands from scrappy startups to multi-million revenue machines using Google Ads. We had real talk about Google Ads and how to ensure your spend actually drives incremental revenue not vanity metrics. We dig into what actually moves the needle in Google Ads today, including: Why Google brand is NOT bringing incremental revenue - 90% of the timeHow incrementality testing can reveal what’s really driving salesWhat mo...
