I sat down with Collin Slattery, founder of Taikun Digital. He has helped scale brands from scrappy startups to multi-million revenue machines using Google Ads. We had real talk about Google Ads and how to ensure your spend actually drives incremental revenue not vanity metrics. We dig into what actually moves the needle in Google Ads today, including: Why Google brand is NOT bringing incremental revenue - 90% of the timeHow incrementality testing can reveal what’s really driving salesWhat mo...
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I sat down with Collin Slattery, founder of Taikun Digital. He has helped scale brands from scrappy startups to multi-million revenue machines using Google Ads. We had real talk about Google Ads and how to ensure your spend actually drives incremental revenue not vanity metrics. We dig into what actually moves the needle in Google Ads today, including: Why Google brand is NOT bringing incremental revenue - 90% of the timeHow incrementality testing can reveal what’s really driving salesWhat mo...
3 Actionable Ways You Can Start Using AI In Your Business
eCommerce Impact Podcast
44 minutes
1 year ago
3 Actionable Ways You Can Start Using AI In Your Business
Mike Rhodes recently exited his Google Ads Agency and now spends his time playing with AI - he's here to chat you through some super fun and easy ways you can start thinking about using AI, without it feeling overwhelming and scary.After this chat I have already started doing new things with AI that I never thought possible. Prepare to be inspired!https://mikerhodes.circle.so/home
eCommerce Impact Podcast
I sat down with Collin Slattery, founder of Taikun Digital. He has helped scale brands from scrappy startups to multi-million revenue machines using Google Ads. We had real talk about Google Ads and how to ensure your spend actually drives incremental revenue not vanity metrics. We dig into what actually moves the needle in Google Ads today, including: Why Google brand is NOT bringing incremental revenue - 90% of the timeHow incrementality testing can reveal what’s really driving salesWhat mo...
