The Ecommerce Excellence Podcast helps ecommerce entrepreneurs see through the fog of tactics and discover what’s really working now in ecommerce, so that, you can keep growing revenue without having to fight for more and more traffic.
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The Ecommerce Excellence Podcast helps ecommerce entrepreneurs see through the fog of tactics and discover what’s really working now in ecommerce, so that, you can keep growing revenue without having to fight for more and more traffic.
Ciaran Vipond’s ecommerce shop sells a very specific type of item, within the already specific niche of jewelry. We already know that purchases like this are a need… not a want. So, the product – and all the marketing – must appeal to emotions. For Ciaran’s product it’s nostalgia, pride, and a sense of belonging.
Ecommerce Excellence
The Ecommerce Excellence Podcast helps ecommerce entrepreneurs see through the fog of tactics and discover what’s really working now in ecommerce, so that, you can keep growing revenue without having to fight for more and more traffic.
