Jordan West has founded several Ecommerce businesses, runs and agency, and also hosts a successful podcast of his own where he shares marketing tips for other founders in the space. Jason invited him onto the show to share his recipe for creating demand with gated launches. They get into building community, the steps for ensuring a profitable launch event, and lessons learned over the course of a successful career.
In this episode of Ecommerce Building Blocks Jason and Jordan West get into the nitty gritty of of gated launches - how to do them, which channels to use, and which community pool to pull from to ensure their success. All product launches depend on the community that surrounds the brand and Jordan also has great tips for building a community for your brand, whether it is oriented directly around your product or around other shared interests and activities. Finally Jason and Jordan reflect on what it means to constantly be learning on the job, from hiring experts to continually educating oneself.
Jordan’s Linkedin: https://www.linkedin.com/in/jordan-west-marketer/?originalSubdomain=ca
Jordan’s podcast: https://podcasts.apple.com/us/podcast/secrets-to-scaling-your-ecommerce-brand/id1480733021
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