Emily Miethner co-founded Travel Cat with her husband when they became cat parents and realized the market for pet products was missing a company that was geared specifically toward cat owners. With their targeted community building and inclusive educational approach, they’ve built a deeply loyal customer base and a profitable business.
In this week’s episode of Ecommerce Building Blocks, Jason and Emily discuss the meaning of community in the broader sense, and then Emily breaks down her strategies at Travel Cat for creating meaningful experiences for customers (and their cats). The approach to branding and marketing for pet products is interesting because it requires an understanding of how much your customers are willing to invest in caring for their pets. Emily breaks down how she builds trusting relationships with her customer base through in-person and virtual education events. For the second half of the episode she and Jason pick apart a case study of the biggest mistake Travel Cat has encountered in its 5 years of business. Along the way they provide a not-to-be-missed guide to finding and vetting 3PL companies once you need to scale fulfillment.
Emily’s LinkedIn: https://www.linkedin.com/in/emilymiethner/
Travel Cat Instagram: https://www.instagram.com/yourcatbackpack
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