When Jacob Sappington was getting started as a freelance retention marketing specialist, Jason Wong was his first client and their friendship grew from there. Now that Jacob is a partner at Homestead Studio he and Jason reconnect to underscore the importance of retention marketing and the specific role it plays alongside other channels in a company’s growth plan.

In this episode of Ecommerce Building Blocks, Jason invited Jacob Sappington onto the show to discuss how brands can make the most of retention marketing by understanding what it does well and how it can work with other marketing channels like paid advertising and influencer marketing. Jacob outlines how he sees all marketing channels as touchpoints inhabiting different places on a timeline. Retention marketing is a way of keeping a product top of mind at customers on all parts of their journey with a brand. Jacob talks about specific ways that brands can stand out, and why it’s most often not about generating more content volume. Jacob and Jason give their hot takes on what’s going on with email marketing in Spring/Summer 2022, and they end the interview with some reflections on the difference between being an employee and taking on the role of partner.

Jacob’s twitter: https://twitter.com/jsappington

Homestead Studio: https://homesteadstudio.co/

➡️ Building Blocks website: bbclass.co

🍍Jason’s twitter: https://twitter.com/EggrolI

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