Let’s break down something important for business success: the relationship between strategy, tactics, and systems.

Think of it like making a sandwich:

🍞 The Bread (unchanging elements):

• Overall Aim (Mission): Your big picture, the reason you're in business.
• Systems: Your foundation—people, processes, and technology that support everything.

🥪 The Filling (changing elements):

• Strategy: The plan to achieve your aim.
• Tactics: The methods you use to execute that strategy.

Now, here's where it gets critical:
Your bread never changes. Your overall aim and systems are the foundation, the constant base of your business.

But the filling—your strategy and tactics—can and will change.

For example, your aim might be international expansion, and your strategy might involve entering marketplaces. But if that strategy fails? You adjust the filling, not the bread. The systems you’ve built remain solid, and you simply switch up your tactics or adjust your strategy to continue moving forward.

Stay focused on what doesn’t change and adapt what does. Need help identifying what that is, send me a DM, and we can talk.