Taking your brand to the next level will ultimately depend on how well you know your audience and how well your content relates to them. There are a ton of brands out there that think of their customer as, well, 'their customers' and that's where it ends. But there is so much more to learn and know about your customer that can better help you serve them the information that they care about. Creating a strong connection with your target customers can dramatically help to improve customer lifetime value and improve areas of your digital marketing strategy.